Copywriting that converts more clicks to clients

Become the "lead sheep" in your industry with an expertly crafted message for your website, landing page, or paid ads

Did you know that the average person uses 20,000 – 30,000 words?

And still…

So many business owners can’t put the right words together to persuade people to pull out their credit card, fill out the form, or even click a button.

They just sit, and stare at a blank screen. Sweat dripping from their armpits, as they struggle to put their thoughts into some form of sales message.

There’s so much counting on you getting it right, isn’t there?

  • The mortgage is due.
  • The baby needs diapers.
  • Employees need to get paid.
  • YOU need to get paid.

The good news is, changes made to the messaging (copy) on your website, landing page, or ads can make an immediate, and dramatic affect – taking a business from in the red to the green.

Are you in the right place?

I don’t know what brought you here, but I can tell you this…

You’re in the right place if…

You see, that’s what I do!

I help service businesses craft a compelling message for their audience – one that takes them from first click to client.

And who am I, exactly? Glad you asked.

Allow me introduce myself…

Hi, I’m Curtis Penner.

Curtis Penner - the lead sheep

In 2001, when I opened my own personal fitness training business, I realized if I didn’t figure out how to get new clients, without relying on referrals, I wouldn’t be in business very long.

That’s when I discovered the power of direct response marketing, and specifically copywriting.

In the course of studying copywriting, I discovered that I enjoyed writing persuasive pros more than I enjoyed getting up at 5 a.m. to punish push people through their workouts.

Since that time, I’ve honed my skills to attract new clients for me, and for other service-based businesses.

Now if you allow me to, I believe I can do the same for you.

To get started, click a link below to see more specific information on the services I provide…

Copywriting services

Landing & Sales
Page Copywriting

Perfect for:

Website Copywriting

Perfect for:

I've been a colleague of Curtis' for years. We work together sharing ideas and reviewing one another's work. Curtis has helped me tremendously over the years with online marketing ideas, especially when it comes to website design and website conversion. He has a terrific sense of website design that works and the skills to create those websites.
Curtis is such a talented writer. He has a gift for crafting copy that really nails the psychology of your buyer - That's a long-winded way of saying his writing converts! Highly recommended.

“The copy really speaks to my ideal client in super clear manner that draws the client in.”

– Samantha Elizabeth –