Stampede of Clients

How to use Facebook Ads to get new customers, clients, or patients rushing your doors like shoppers on Black Friday

Discover a predictable way to persuade people to beat a path to your front door.

How great would it be if there were a simple, affordable way to reach people who actually want what it is you have to sell. And how awesome would it be if you could do this (almost) on autopilot?

I have good news.

Stampede Of Clients shows you how to use paid ads on Facebook to do just that…

Dog groomer earns $51 for each $1 spent

My dog groomer had a well-established business which was struggling. The city was doing major construction to the street right in front of her salon.

As a result, she saw her business plummet.

I suggested to Rebeka, the owner, that we try some simple ads targeted to all dog owners within a 10 mile radius of her shop – offering them a discount on their first grooming session.

She didn’t have a lot of money to spend but she committed to $5 a day for a week.

The results…

We were able to generate 10 leads, and bring in 3 new clients.

With each new client being worth more than $600 in lifetime revenue, she saw a return of $51 for every dollar she spent on that short ad campaign.

Now this was a pretty straightforward ad campaign. What else can you do with Facebook ads?

We’ll get into that in a minute, but first let’s look at what makes Facebook ads such an incredible opportunity for local small businesses.

The Undeniable Power of Facebook

And Why You Should Send Mark Zuckerberg A Christmas Card

1.73 Billion…

That’s the number of people who log onto Facebook … DAILY!

And here’s just some of what Facebook can tell you about those 1.73 billion people…

  • Their birthdate
  • Their anniversary
  • Who their friends are
  • Whether they’re a cat person, or a dog person.
  • How likely they are to spend money on a house, or make a significant purchase
  • If they have children or not, and how old those children are
  • Their level of education
  • What they’re most passionate about

… That’s just the very tipity top of a very big iceberg.

It’s been estimated by experts that Facebook collects as many as 5,000 data points on each and every person who uses the platform.

A little creepy?


But from a business point-of-view, it’s great news for you. Here’s why…

All of this data that ol’ Zucky baby has been collecting makes it drop-dead easy for you to get in front of your prospects, and give them exactly what they need to take the next step in becoming a customer (client, or patient).

The 3M’s of Marketing Made Easy

You can breakthe marketing process down into 3 components:

1. Getting the right message

2. In front of the right market

3. Using the most effective medium possible.

With paid Facebook ads, you can do this easily, and quite affordably.Let me show you what I mean…

Here's how to align your Message, with your Market, using Facebook Ads as the Medium

(hover over each box to see the example ad)
(tap each box to see the example ad)

If you're a massage therapist...

You could create a video ad specifically designed for those people in your area who are into fitness, sports, CrossFit, competitive dance, or even curling. This simple video ad could be of you working on a client - making them aware that you can help them with their strains, pains, and tight muscles.

Market = Athletes
Message = Ease aching muscles
Medium = Video ad

If you're a wedding photographer...

You can create a carousel ad - an ad with multiple images - to showcase some of your work. Then show the ad only to those women in your area who are engaged, and offer them a special discount on their engagement photos when they book their wedding package.

Market = Engaged women
Message = Special price on engagement photos
Medium = Carousel ad

If you're a funeral home...

You could create an image ad promoting your comprehensive guide to estate planning. Set the ad to show to all married men, and married women between the ages of 50 and 65 years old.

Market = Married men and women
Message = Get our free estate planning guide
Medium = Image Ad

If you're a piano teacher...

You could create a video ad of parents speaking to the benefits they’ve seen in their children from taking music lessons. Then set this ad to show only to parents in your area with children between the ages of 5-10 years old.

Market = Mothers in your town
Message = Here are the benefits of piano lessons
Medium = Video ad

If you're a real estate agent..

You could create a PDF guide for first-time home buyers, and promote it using an image ad shown to all men and women aged 25-35 in your area.

Market = Young couples in your area
Message = Free guide for first-time buyers
Medium = Image ad

If you're a personal trainer...

You could create a video ad features one of your greatest success stories. Then show the video ad to everyone who has visited your website in the last 30-days.

Market = Women in your area
Message = Success story
Medium = Video ad (retargeting)

There really isn’t any type of business immune to the effectiveness of Facebook ads for getting new business.

But just in case you don’t believe me, let me tell you about Richard.

How a local truck driving school transformed their business using Facebook ads

Richard’s family has owned a truck driving school since the late ’70’s.

Years ago, in the age of books with yellow pages, and when people actually sat down to watch the local news, things were good.

But in 2013, when I sat down with Richard, his business was hurting.

  • The online Yellow Pages ad was doing nothing but sucking thousands of dollars from his bank account each month.
  • The TV ads they once relied on were now prohibitively expensive, and ineffective.
  • He still had radio ads running but suspected they weren’t doing anything either.

If Richard had any hope of selling his business, or passing his business on to a family member, he needed to find a way to keep students coming through the front door.

I explained to Richard how I thought he could use Facebook ads to promote his $9500 driving course.

Despite not even having a personal Facebook account (he still uses a Blackberry), Richard said he’d give it a chance. BUT…

My budget would be just $600 a month – or $20 a day.

Facebook ads driving change

It took a few months to figure out the type of message that resonated with his target audience, but once we did…

Well, let me just say Richard’s happy.

  • His classes fill up well in advance of the start dates, and they have people on a waiting list each month.
  • And most months, we do it without even having to spend his $600 budget.

Oh, I almost forgot…

Facebook ads worked so well for Richard that he cancelled all other advertising – saving his company more than $5000 per month on wasted ad spend.

Tell me where else you can…

After reading this, you may still think your business is unique – not like any of these, and that Facebook ads won’t work for you.

To that I say…

The one thing that all of these businesses have in common is they all sell to people.

If you sell to people, I’m confident that Facebook ads will work for you too.

And with this it just got a whole lot easier…

Introducing Stampede of Clients

A fast, easy way to start using Facebook Ads to attract new customers, clients, and patients

Stampede of Clients is a course designed specifically for local, small business owners who are looking for a predictable, reliable way to attract new customers, clients, or patients.

It walks you through each step of the process, so that even if all you know how to do is click a mouse, and type a few lines of text, you can run Facebook ads.

When you’re done, you’ll be able to create ad campaigns to turn the coldest prospect into a warm and fuzzy paying customer.

Here's something that will make you jump for joy...

Pre-launch Special

SAVE 60%

2020 has been a tough year. All of us small businesses need a break. If you enrol by 11:59 pm on June 7th, you’ll save 50% off the regular price. 

Sale ends in...



1 Payment
$ 259 Yearly
  • 30-day Guarantee
  • Lifetime access to course
  • 52 Weekly Group Coaching Calls

If Facebook ads are so great...

You might be wondering, if Facebook ads are so great, why aren’t more local small businesses using them?

I ask myself that same question, too. It boils down to belief in one, or all of these three myths:

3 Myths of Facebook ad success

Myth #1: Facebook Ads Don't Work

For many business owners, their first venture into Facebook ads begins by clicking the “boost post”.

They follow the instructions, click the “buy” button, and wait… and wait … and wait some more.

When they don’t get what they were expecting – more business – they conclude that Facebook ads don’t work.

According to Facebook, the difference between boosted posts, and Facebook ads is boosted posts are mainly for increasing “engagement”. In other words, to get people to like, share, and comment on the post.

It’s kind of like paying people to spend time with you.

On the other hand, creating an actual Facebook ad gives you waaaay more options, and flexibility.

Ads determine…

  • Who will actually see the ad
  • How the ad will appear
  • And the actions people can take after seeing your ad.

This is not to say that boosting a post can never be effective.

They can be useful when used as part of a sound Facebook marketing strategy.

The kind of strategy taught in Stampede of Clients.

Choosing the "Boost Post" button not the most effective way to use Facebook ads

Myth #2: I'm not [insert adjective] enough.

  • I’m not creative enough.
  • I’m not technical enough.
  • I’m not smart enough.

I’ll admit it. When I first started using Facebook ads, I felt intimidated. It’s NOT something you can try once and expect to master right out of the starting blocks.

The good news is, it doesn’t require you to be creative, technical, or all that smart – especially when you have a guide to take you by the hand through each step of the process.

Creating my first Facebook campaign was more painful than… well… you know

Myth #3: I don't have the time to learn something new

As a small business owner myself, I know how difficult it can be to manage time. We all wear multiple hats in a day.

The great part about Facebook ads is, once you learn the process, you can create an ad in an hour or less, click “publish”, and be on to the next thing.

Remember that ad I told you about earlier – the one I created for my real estate agent friend?

To promote his open house? That ad took me less than 20-minutes to create.

Once your ads are running, all that’s required is for you to log into your ad account for a few minutes every couple of days and check on the progress.

Facebook ads can be learned and mastered by even the busiest, most overworked small business owner.

The Greatest Opportunity For Local
Small Businesses

Facebook ads represent one of the single greatest opportunities available right now for local small businesses. Once you start using them, they will completely transform your business.

With them, you’ll be able to…

… All with just a few dollars a day, and without the need to hire an expensive consultant.

But don’t take my word for it. Watch the video below to hear what Gary Vaynerchuk had to say to small business owners…

Every dollar you do not spend on Facebook and Instagram during this era, you’ll regret not spending.

Play Video

Local contracting business earns $1.9 Million in 12 months.

Gulf Coast Aluminum is a local business with 5 locations in Florida that offers a variety of services related to pool enclosures. In 2018, they appeared on the podcast to discuss their use of Facebook, and how they used paid ads to earn $1.9 Million while spending just $29,000.

Click here to listen to the podcast.

Local roofing company increased business by 40% using Facebook ads.

Adam Sand, co-owner of a roofing company in Edmonton, Alberta, saw massive growth in his company when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.

Click here to listen to the podcast.

Leading developer and manager of retirement communities increases increases leads by 4.3X

Using Facebook real estate ads, McCarthy & Stone was able to drive more leads than ever before. Between June–November 2019, it achieved the following results:
  • 4.3X more sales leads compared to the previous year
  • 2X lower cost per lead for prospecting campaigns using real estate ads
  • 2X lower cost per lead for retargeting campaigns using real estate ads
Read more by clicking here.

What You'll Know When You're Done...

Stampede of Clients has been created to take you from not knowing anything about Facebook ads to being able to skillfully create your own ad campaigns to promote your local business. Here’s what’s included to help you do that…

Laying The Foundation

In this module, we lay the foundation for success: building and optimizing your FB page, learning some basic lingo, and how to navigate the Facebook ad terrain.

Campaign Objective

Choosing the right objective saves you money and increases conversion. You’ll learn which objectives are available to you in Facebook, and when to use each.

Your Ideal Audience

Facebook ads work only if you find people interested in what you have to offer. In this module, I show you 3 ways to reach your ideal audience. 

Create A Compelling Ad

One of the most challenging things about Facebook ads is knowing what to say. You’ll learn how to craft an ad that compels people to take action.

Analyze Your Success

How do you know if your ads are working, or not? In this module, you’ll learn to interpret your campaign analytics, and adjust as needed.

Advanced Tactics

Once you’ve mastered the basics, these  ninja tips, tricks, and tactics will help you take your ad campaigns to the next level.

Exclusive Community

This is the perfect place for you to find support, provide support for others, and make connections with others on the same journey as you.

Group Coaching

Most online courses are simply video versions of a book – providing you the information but lacking one important element…

Interactive learning, and dialogue.

When you enrol in Stampede of Clients, you can ask questions, and get answers to those questions. 

Each week I hold a virtual open office session where you can submit your questions, and get them answered.

(Valued at $2000)

Pre-launch Special

SAVE 60%

2020 has been a tough year. All of us small businesses need a break. If you enrol by 11:59 pm on June 7th, you’ll save 50% off the regular price. 

Sale ends in...



1 Payment
$ 259 Yearly
  • 30-day Guarantee
  • Lifetime access to course
  • 52 Weekly Group Coaching Calls

Meet the instructor

Hi, I’m Curtis Penner

In 2001, when I opened my own personal fitness training business, I realized if I didn’t figure out how to get new clients, without relying on referrals, I wouldn’t be in business very long.

That’s when I discovered the power of direct response marketing.

Now in those days, reaching my ideal client was a lot more difficult than it is today.

First, my options for getting my message in front of people were limited to…

  • The yellow book
  • Newspaper ads
  • And delivering postcards, or fliers to upscale neighbourhoods.

I had no way of really knowing if the people who lived there were even interested in getting in shape – never mind hiring a personal trainer.

And all options available were expensive.

After using direct response marketing ads, like the one below, to build my business, I decided that I liked the marketing part of personal training far more than the getting up at 5am part.

I closed up shop. And so began my consulting career.

Since then I’ve helped dozens of business owners harness the power of online marketing, including Facebook Ads, to attract new clients, customers, and patients.

Who is Stampede of Clients for?

Stampede of Clients is perfect for you if…

You own a local service-based business.

If you want to find a consistent, reliable way to attract new prospects to your business, this is right for you.

You have little, or no experience using Facebook ads.

It’s natural to be nervous, and insecure about learning a new skill. I promise, as long as you’re willing to follow along with the course, you can learn to do this. Me, and other students will be here to support you.

You prefer to train an employee than hire an expensive consultant.

It’s a difficult position to be in. You’re big enough to have several employees, but small enough so that hiring a consultant like me for $2000 a month or more is out of the question.

In that case, this course can help you train an employee already on the payroll to crank out Facebook ads for your business.

You are willing to work.

Wishing things would change won’t do it. You need to actually put in the work. If you’re willing to go through the course, you’ll come out the other side ready to take your place as the lead sheep in your industry.

And here is who this course is NOT for...


If you buy courses, thinking they will magically turn your life around without putting in the effort … and then whine about how bad the course, the instructor, the material are … keep moving.

Value Suckers

If you buy courses, skim the content to extract as much information as you can just before requesting a refund … well you can hit the “back” button on the browser.

If you're wondering if this is worth it...

Well, you’ve come this far, so obviously I have your attention. If you’re wondering if the course is worth the time, effort, and expense, let me ask you this…

  • What’s it going to cost you to keep doing what you’re doing?
  • What’s it going to cost you to keep trying to piece together a system that works from free YouTube videos?
  • What’s it going to cost you if your competitors beat you to the punch, and start putting the power of Facebook ads to work for THEM!?

My No Sheep-$#!t Guarantee

Do you know how I came up with the concept for my website – The Lead Sheep?

It was something my father once said to me. He said…

“If you follow the herd, all you get is sheep-shit on your shoes.”

To me, being a leader means going above and beyond what people expect of you. It means doing things differently from your competition.

With that in mind, here is my two-part promise to you…

Part 1

Try the course. If you don’t think it’s right for you for any reason, just email me within 30-days of your purchase and I’ll issue an immediate, no-questions-asked refund.

Part 2

Try the course. If, after going through the course, your ad flops, email me the campaign details within 30-days of your purchase. I’ll review your ad campaign, and send back my personal suggestions to help turn your ad from flop to fantastic. — VALUED at $500

Frequently Asked Questions

You got questions? I got answers. Here are the most common questions I’ve gotten. If you have a questions not answered here, send me a message.

You have lifetime (mine, not yours) access to the course.

When you advertise with Facebook, you set the budget. It can be as little as $1 a day.

If you can click a mouse, and type your name, you can do this. Each step of the process is recorded on video, so you can watch it as often as needed to work your way through it.

Yes. On the checkout page under the “Billing Information” section, switch from the Credit Card tab to the PayPal tab. Choose your country and click “Enroll in Course” to be directed to the PayPal checkout.

The course is hosted on this site, and can be viewed on any device. You will be given instructions on how to create your account, and access the course once you have completed the payment.

You’re not happy!? No problem. I offer a “No Sheep-$#!t Guarantee”. Simply send me an email anytime – for any reason – within the first 30-days, and I’ll refund your money.

But before you do that, you may want to  request a free campaign critique (valued at $500). I’ll personally review your ad, and give you my recommendations on how to turn the ad into a winner.

After the first year, your credit card will be automatically billed for the next year.

If you chose the payment plan, you will automatically be billed the amount, for the same number of months.

You will receive several email messages prior to the renewal date, giving you the opportunity to cancel the renewal. 

Even if you decide to cancel your membership to the group coaching, you still have lifetime access to the course (with updates).

Pre-launch Special

SAVE 60%

2020 has been a tough year. All of us small businesses need a break. If you enrol by 11:59 pm on June 7th, you’ll save 50% off the regular price. 

Sale ends in...