Discover a predictable way to persuade people to beat a path to your front door.
How great would it be if there were a simple, affordable way to reach people who actually want what it is you have to sell. And how awesome would it be if you could do this (almost) on autopilot?
Stampede Of Clients shows you how to use paid ads on Facebook to do just that…
My dog groomer had a well-established business which was struggling. The city was doing major construction to the street right in front of her salon.
As a result, she saw her business plummet.
I suggested to Rebeka, the owner, that we try some simple ads targeted to all dog owners within a 10 mile radius of her shop – offering them a discount on their first grooming session.
She didn’t have a lot of money to spend but she committed to $5 a day for a week.
The results…
We were able to generate 10 leads, and bring in 3 new clients.
With each new client being worth more than $600 in lifetime revenue, she saw a return of $51 for every dollar she spent on that short ad campaign.
Now this was a pretty straightforward ad campaign. What else can you do with Facebook ads?
We’ll get into that in a minute, but first let’s look at what makes Facebook ads such an incredible opportunity for local small businesses.
1.73 Billion…
That’s the number of people who log onto Facebook … DAILY!
And here’s just some of what Facebook can tell you about those 1.73 billion people…
… That’s just the very tipity top of a very big iceberg.
It’s been estimated by experts that Facebook collects as many as 5,000 data points on each and every person who uses the platform.
Absolutely.
But from a business point-of-view, it’s great news for you. Here’s why…
All of this data that ol’ Zucky baby has been collecting makes it drop-dead easy for you to get in front of your prospects, and give them exactly what they need to take the next step in becoming a customer (client, or patient).
With paid Facebook ads, you can do this easily, and quite affordably.Let me show you what I mean…1. Getting the right message
2. In front of the right market
3. Using the most effective medium possible.
Market = Athletes
Message = Ease aching muscles
Medium = Video ad
Market = Engaged women
Message = Special price on engagement photos
Medium = Carousel ad
Market = Married men and women
Message = Get our free estate planning guide
Medium = Image Ad
Market = Mothers in your town
Message = Here are the benefits of piano lessons
Medium = Video ad
Market = Young couples in your area
Message = Free guide for first-time buyers
Medium = Image ad
Market = Women in your area
Message = Success story
Medium = Video ad (retargeting)
Richard’s family has owned a truck driving school since the late ’70’s.
Years ago, in the age of books with yellow pages, and when people actually sat down to watch the local news, things were good.
But in 2013, when I sat down with Richard, his business was hurting.
If Richard had any hope of selling his business, or passing his business on to a family member, he needed to find a way to keep students coming through the front door.
I explained to Richard how I thought he could use Facebook ads to promote his $9500 driving course.
Despite not even having a personal Facebook account (he still uses a Blackberry), Richard said he’d give it a chance. BUT…
My budget would be just $600 a month – or $20 a day.
It took a few months to figure out the type of message that resonated with his target audience, but once we did…
Well, let me just say Richard’s happy.
Oh, I almost forgot…
Facebook ads worked so well for Richard that he cancelled all other advertising – saving his company more than $5000 per month on wasted ad spend.
After reading this, you may still think your business is unique – not like any of these, and that Facebook ads won’t work for you.
To that I say…
The one thing that all of these businesses have in common is they all sell to people.
If you sell to people, I’m confident that Facebook ads will work for you too.
And with this it just got a whole lot easier…
Stampede of Clients is a course designed specifically for local, small business owners who are looking for a predictable, reliable way to attract new customers, clients, or patients.
It walks you through each step of the process, so that even if all you know how to do is click a mouse, and type a few lines of text, you can run Facebook ads.
When you’re done, you’ll be able to create ad campaigns to turn the coldest prospect into a warm and fuzzy paying customer.
2020 has been a tough year. All of us small businesses need a break. If you enrol by 11:59 pm on June 7th, you’ll save 50% off the regular price.
You might be wondering, if Facebook ads are so great, why aren’t more local small businesses using them?
I ask myself that same question, too. It boils down to belief in one, or all of these three myths:
For many business owners, their first venture into Facebook ads begins by clicking the “boost post”.
They follow the instructions, click the “buy” button, and wait… and wait … and wait some more.
When they don’t get what they were expecting – more business – they conclude that Facebook ads don’t work.
According to Facebook, the difference between boosted posts, and Facebook ads is boosted posts are mainly for increasing “engagement”. In other words, to get people to like, share, and comment on the post.
It’s kind of like paying people to spend time with you.
On the other hand, creating an actual Facebook ad gives you waaaay more options, and flexibility.
Ads determine…
This is not to say that boosting a post can never be effective.
They can be useful when used as part of a sound Facebook marketing strategy.
The kind of strategy taught in Stampede of Clients.
I’ll admit it. When I first started using Facebook ads, I felt intimidated. It’s NOT something you can try once and expect to master right out of the starting blocks.
The good news is, it doesn’t require you to be creative, technical, or all that smart – especially when you have a guide to take you by the hand through each step of the process.
Creating my first Facebook campaign was more painful than… well… you know
As a small business owner myself, I know how difficult it can be to manage time. We all wear multiple hats in a day.
The great part about Facebook ads is, once you learn the process, you can create an ad in an hour or less, click “publish”, and be on to the next thing.
Remember that ad I told you about earlier – the one I created for my real estate agent friend?
To promote his open house? That ad took me less than 20-minutes to create.
Once your ads are running, all that’s required is for you to log into your ad account for a few minutes every couple of days and check on the progress.
Facebook ads can be learned and mastered by even the busiest, most overworked small business owner.
Facebook ads represent one of the single greatest opportunities available right now for local small businesses. Once you start using them, they will completely transform your business.
With them, you’ll be able to…
… All with just a few dollars a day, and without the need to hire an expensive consultant.
But don’t take my word for it. Watch the video below to hear what Gary Vaynerchuk had to say to small business owners…
Every dollar you do not spend on Facebook and Instagram during this era, you’ll regret not spending.
Gulf Coast Aluminum is a local business with 5 locations in Florida that offers a variety of services related to pool enclosures. In 2018, they appeared on the DigitalMarketer.com podcast to discuss their use of Facebook, and how they used paid ads to earn $1.9 Million while spending just $29,000.
Adam Sand, co-owner of a roofing company in Edmonton, Alberta, saw massive growth in his company when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.
Stampede of Clients has been created to take you from not knowing anything about Facebook ads to being able to skillfully create your own ad campaigns to promote your local business. Here’s what’s included to help you do that…
In this module, we lay the foundation for success: building and optimizing your FB page, learning some basic lingo, and how to navigate the Facebook ad terrain.
Choosing the right objective saves you money and increases conversion. You’ll learn which objectives are available to you in Facebook, and when to use each.
Facebook ads work only if you find people interested in what you have to offer. In this module, I show you 3 ways to reach your ideal audience.
One of the most challenging things about Facebook ads is knowing what to say. You’ll learn how to craft an ad that compels people to take action.
How do you know if your ads are working, or not? In this module, you’ll learn to interpret your campaign analytics, and adjust as needed.
Once you’ve mastered the basics, these ninja tips, tricks, and tactics will help you take your ad campaigns to the next level.
This is the perfect place for you to find support, provide support for others, and make connections with others on the same journey as you.
Most online courses are simply video versions of a book – providing you the information but lacking one important element…
Interactive learning, and dialogue.
When you enrol in Stampede of Clients, you can ask questions, and get answers to those questions.
Each week I hold a virtual open office session where you can submit your questions, and get them answered.
2020 has been a tough year. All of us small businesses need a break. If you enrol by 11:59 pm on June 7th, you’ll save 50% off the regular price.
Hi, I’m Curtis Penner
In 2001, when I opened my own personal fitness training business, I realized if I didn’t figure out how to get new clients, without relying on referrals, I wouldn’t be in business very long.
That’s when I discovered the power of direct response marketing.
Now in those days, reaching my ideal client was a lot more difficult than it is today.
First, my options for getting my message in front of people were limited to…
I had no way of really knowing if the people who lived there were even interested in getting in shape – never mind hiring a personal trainer.
And all options available were expensive.
After using direct response marketing ads, like the one below, to build my business, I decided that I liked the marketing part of personal training far more than the getting up at 5am part.
I closed up shop. And so began my consulting career.
Since then I’ve helped dozens of business owners harness the power of online marketing, including Facebook Ads, to attract new clients, customers, and patients.
Stampede of Clients is perfect for you if…
If you want to find a consistent, reliable way to attract new prospects to your business, this is right for you.
It’s natural to be nervous, and insecure about learning a new skill. I promise, as long as you’re willing to follow along with the course, you can learn to do this. Me, and other students will be here to support you.
It’s a difficult position to be in. You’re big enough to have several employees, but small enough so that hiring a consultant like me for $2000 a month or more is out of the question.
In that case, this course can help you train an employee already on the payroll to crank out Facebook ads for your business.
Wishing things would change won’t do it. You need to actually put in the work. If you’re willing to go through the course, you’ll come out the other side ready to take your place as the lead sheep in your industry.
If you buy courses, thinking they will magically turn your life around without putting in the effort … and then whine about how bad the course, the instructor, the material are … keep moving.
If you buy courses, skim the content to extract as much information as you can just before requesting a refund … well you can hit the “back” button on the browser.
Well, you’ve come this far, so obviously I have your attention. If you’re wondering if the course is worth the time, effort, and expense, let me ask you this…
Do you know how I came up with the concept for my website – The Lead Sheep?
It was something my father once said to me. He said…
“If you follow the herd, all you get is sheep-shit on your shoes.”
To me, being a leader means going above and beyond what people expect of you. It means doing things differently from your competition.
With that in mind, here is my two-part promise to you…
Try the course. If you don’t think it’s right for you for any reason, just email me within 30-days of your purchase and I’ll issue an immediate, no-questions-asked refund.
Try the course. If, after going through the course, your ad flops, email me the campaign details within 30-days of your purchase. I’ll review your ad campaign, and send back my personal suggestions to help turn your ad from flop to fantastic. — VALUED at $500
You got questions? I got answers. Here are the most common questions I’ve gotten. If you have a questions not answered here, send me a message.
You have lifetime (mine, not yours) access to the course.
When you advertise with Facebook, you set the budget. It can be as little as $1 a day.
If you can click a mouse, and type your name, you can do this. Each step of the process is recorded on video, so you can watch it as often as needed to work your way through it.
Yes. On the checkout page under the “Billing Information” section, switch from the Credit Card tab to the PayPal tab. Choose your country and click “Enroll in Course” to be directed to the PayPal checkout.
The course is hosted on this site, and can be viewed on any device. You will be given instructions on how to create your account, and access the course once you have completed the payment.
You’re not happy!? No problem. I offer a “No Sheep-$#!t Guarantee”. Simply send me an email anytime – for any reason – within the first 30-days, and I’ll refund your money.
But before you do that, you may want to request a free campaign critique (valued at $500). I’ll personally review your ad, and give you my recommendations on how to turn the ad into a winner.
After the first year, your credit card will be automatically billed for the next year.
If you chose the payment plan, you will automatically be billed the amount, for the same number of months.
You will receive several email messages prior to the renewal date, giving you the opportunity to cancel the renewal.
Even if you decide to cancel your membership to the group coaching, you still have lifetime access to the course (with updates).
2020 has been a tough year. All of us small businesses need a break. If you enrol by 11:59 pm on June 7th, you’ll save 50% off the regular price.